Category: Consumer Behavior

Identify a retail brand that you believe is socially or ethically responsible. A retail brand that I believe to be socially or ethically responsible is Bombas. What started as a sock company, donating a pair of socks for every pair purchased has grown into a HUGE success selling not only socks but a plethora of clothing items. With their continued…

What is the brand strategy being used by the top dog? What is the brand strategy being used by the underdog? The brand strategy being used by, both, the top dog (Coca-Cola) and the underdog (Pepsi) are using is a product branding strategy both companies are relatively focused on revolving their brands about their original line of sodas and drinks…

In the case study article, what market segments were identified and what segmentation strategies were implemented? This case study focuses strongly on the female market segment and Under Armour’s “I Will What I Want” campaign that was implemented after Adidas launched their “Unite All Originals” campaign. After watching Adidas release their ad campaign and only garnering 400,000 views on YouTube,…

What type of consumer are you? When it comes to the type of consumer I am, I would say that I’m definitely more of an impulse driven consumer than anything else. As an impulse consumer I am someone who can make a purchase without planning or considering consequences. It’s easy for me to make a purchase I find fit in…